Salesforce Architect · AI Builder · Visual Storyteller
Nielsen's Salesforce org had become a graveyard of legacy customizations. I led the platform modernization that replaced 200+ outdated automation rules, migrated 15 years of client data, and delivered a unified architecture serving global sales operations across 55 countries.
Read all 8 case studies →An LLM-powered extraction pipeline that processes chaotic enterprise documents — scanned invoices, regulatory filings, nested tables — with 96.4% accuracy. Deployed in a Salesforce-integrated workflow.
Explore project →Eighteen months, three cities, one question: what does loneliness look like in the spaces between strangers? Shot across Tokyo, Istanbul, and São Paulo.
View series →Designed and implemented the entire Salesforce ecosystem for one of the most exclusive private residential communities in the world. Member lifecycle, property management, and concierge services — all in one platform.
Read case study →Built a comprehensive grants management platform on Salesforce, replacing fragmented legacy processes with centralized lifecycle tracking, compliance reporting, and an Experience Cloud applicant portal.
Read case study →Deployed Salesforce Agentforce with Einstein AI for the Town of Cary, NC — automating citizen service requests and routing cases through intelligent, self-learning agents.
Read case study →Built a member engagement platform for one of the oldest and most prestigious athletic clubs in the United States, unifying Sales Cloud, Experience Cloud, and Marketing Cloud.
Read case study →"The best systems are invisible.— A.A.
The best stories are unforgettable."
Multi-agent system using Claude and tool-use to plan, execute, and self-correct complex business processes. Agents negotiate task allocation, escalate edge cases, and produce audit trails for every decision made.
Explore →RAG-powered code review tool that ingests an entire repository, maps dependency graphs, and provides architecture-aware suggestions. Uses hybrid search with BM25 + dense embeddings for precise retrieval.
Explore →Fine-tuned Mistral 7B on 15K legal and compliance documents to generate executive summaries that preserve critical clauses. Outperforms zero-shot GPT-4 on domain-specific ROUGE-L by 18%.
Explore →Custom evaluation framework for comparing LLM outputs across accuracy, latency, cost, and hallucination rate. Runs head-to-head benchmarks with human-in-the-loop scoring and automated regression detection.
Explore →A woman steps through a curtain of rain on Takeshita-dori, her umbrella a parenthesis around a private world.
View →Storm light turns the Icelandic highlands into a theatre stage — black sand, silver rivers, and a single shaft of sun on moss-green lava fields.
View →Spice merchants in the souks of Marrakech arrange their wares in pyramids of saffron, cumin, and dried rose — geometry born from centuries of ritual.
View →A brutalist stairwell in the Barbican spirals downward into a geometry that Escher might have dreamed but never dared to draw.
View →Azlan brought a wealth of knowledge and experience to our project at Yellowstone Club. His strategic insights significantly shaped our implementation, helping us confidently navigate complexities. Without his contributions, we could not have completed our massive project!
Madison Morgan, Director of Client Success — Nines